Annual Blood Drive 2012

01.31.2012 | Comments Off

It’s our Third Annual Blood Drive and you’re invited! In partnership with Michigan Blood we are hosting a blood drive to help keep our blood banks filled for those in need. Find out all you ever wanted to know about blood here http://miblood.org/about_blood/facts.html From employees to family and friends we’re all getting involved in some way and [...]

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Customer Acquisition – The Complexity of Simplicity.

01.10.2012 | no comments

Steve Jobs was the master. He endlessly pursued intuitive, simple design. When somebody suggested a handheld device with a stylus he quipped ‘we’ve already been given 10 stylus’ and agitatedly wiggled his fingers at them. That was back in the 1980’s long before the technology was readily available to deliver his vision of the ipod, [...]

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Make the data do the work!

08.02.2010 | no comments

I’m a big soccer junkie, I love to play it and I love to coach it. When I first started playing, I had a great coach who had this one line he repeated over and over at every practice…‘make the ball do the work, make the ball do the work!’ As an 11 year-old I didn’t [...]

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Quick Response (QR) Codes

07.06.2010 | Comments Off

Like most bar codes the Quick Response Code (QR Code) was initially developed to help track manufacturing parts and products. From those humble beginnings it is rapidly growing to become the key bridge between offline and online communications. With 66%* of people still preferring to receive catalogs in print rather than online there’s lots of [...]

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The benefits of Web-to-print

04.02.2010 | Comments Off

Web-to-print isn’t new, but the benefits of its implementation are often overlooked. 1. Brand Integrity 2. Efficiency 3. Economies of Scale 4. Relevant Content 1. Brand Integrity Decentralize ordering responsibility while protecting your identity. Giving users and individual locations the flexibility to order what they need when they need it is a key ingredient [...]

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Making the most of your mistakes!

02.12.2010 | no comments

Apart from producing some classy and humorous garb the folks at Demotivators know how to make the most of a bad situation as displayed below with this small addressing blip…how do you make the most of your mistakes? Click on the image to see a full size picture that you can read.

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Volume is so 2007.

01.26.2010 | no comments

Break old habits using data and digital printing to increase your return on investment. The antithesis of Henry Ford’s production model is here and now. Mass customization trumps mass production. We help clients move from the “Spray and Pray” method of marketing to a highly targeted and relevant-content approach. The results? In recently helping two [...]

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Insane about customer service…

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Our duty and our pleasure…tell them Alfred!

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36% Response Rates…Integrated Offline and Online Campaigns

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Increasing response rates is the first key to increasing ROI. Historically in direct response marketing the three avenues of measuring response has been either: Receiving something back in the mail Having somebody phone your call center Having somebody bring a coupon into your store or place of business Thankfully the internet has allowed a fourth [...]

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Radical Concept # 376

01.22.2010 | no comments

Build targeted customer profiles using our crazy smart data analytics.

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