Web-to-print isn’t new, but the benefits of its implementation are often overlooked.
1. Brand Integrity
2. Efficiency
3. Economies of Scale
4. Relevant Content
1. Brand Integrity
Decentralize ordering responsibility while protecting your identity. Giving users and individual locations the flexibility to order what they need when they need it is a key ingredient of an effective print-procurement plan. However, doing so without brand control in place will lead to inconsistency in your identity and confusion among your customers. Web-to-print allows for an effective ordering model while protecting your brand.
2. Efficiency
Once you have all your brand standards locked-in and your templates created, the ROI begins. Each person with access to the system can create their marketing piece in minutes. Let them approve on-the-spot, or route the final approval through another person or group within the organization. Once approved your pieces are automatically scheduled to print, and if mailing is part of the project, the opportunity to integrate variable data is presented once the artwork is created. From concept to completion, your order will be delivered within 24 hours with only a few minutes of time spent by the user in creating the order.
3. Economies of Scale
For organizations that are fast-growing, have multiple locations or remote employees, it’s important that your people have the tools they need when they need them. Web-to-print is the best tool for on-demand printing, because it allows for all of the small orders to be considered as the sum of their individual parts.
4. Relevant Content
In a business climate where personalization and microtargeting are the keys to getting your message through, web-to-print allows for the creation of content that is most relevant to the intended recipient. When integrated with a PURL, web-to-print can help not only create keep content relevant to a particular group of people, but all the way down to an individual level.
