Increasing response rates is the first key to increasing ROI.
Historically in direct response marketing the three avenues of measuring response has been either:
- Receiving something back in the mail
- Having somebody phone your call center
- Having somebody bring a coupon into your store or place of business
Thankfully the internet has allowed a fourth more consumer friendly and marketing friendly option. Driving prospects online as a next step is one of the most cost effective and easily trackable response mechanisms for marketers. Not to mention the incredible results that a well planned and executed campaign can generate.
The positives from a consumer side is they stay in control going online and can engage more with a brand or offer in an unthreatening environment. The benefits to marketers is a lot more information can be shared more cost effectively online and feedback and information from the respondent can be gathered more easily and reported in real-time.
The keys to a well run campaign are:
- A convincing and valuable offer that makes the next step highly desirable.
- An accurate and trageted database that is profiled to match the offer
- A compellling and well designed website
- An easy and intuitive user experience
To find out more how we can help your organization drive results and measure responses with an integrated online and offline campaign call us today or email john@div-data.com
